Free Download: Apparel Pricing Guide

The Apparel Pricing Guide

If you are looking for a quick way to generate screen printing or direct to garment (DTG) quotes using a Windows-based computer, there are many great estimate software packages available for screen printers ranging from $30 up to thousands of dollars. I demo’d many of the available quote generators and decided that I needed something custom to how I price apparel, so I created my own Microsoft Excel-based Screen Printing quote generator; the Apparel Pricing Guide. And now, I am making the download available to you, for free!

Unlike some of the pricier quote software applications, there are no pre-built garment prices. For me, I felt that not capitalizing on the constant sale prices of many common t-shirt brands and styles, I was over-charging customers. However, nearly every other aspect of the Apparel Pricing Guide is automated, all the way up to creating invoices, receipts, and tracking print orders.

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Understanding screen printing estimates and pricing

When it comes time to ask a screen printer for a quote, you may not know what to expect. This guide will help you, as a potential customer, understand how screen printing pricing works.

Before we discuss pricing, let’s quickly go over the basics of screen printing.

What is screen printing?

Screen printing is the process of using a flat squeegee to press ink onto a garment through a mesh screen covered in an emulsion film with openings where the ink should pass through the screen onto the garment. Each print color in a design will need a different screen, so all screen printers will factor in the price of setting up a screen for every ink color.

Each screen, or mesh stretched over a wooden or aluminum frame, is covered with emulsion which is sensitive to light. In order to “burn” or create a screen, a positive of the image is placed onto the screen and placed over a light for a specific amount of time. The emulsion which is not covered by the positive will harden while exposed to light while the emulsion that is covered by the positive image will wash out using water from a hose or pressure washer. The process of burning a screen, from start to finish, is a significant part of the screen printing process.

Screen Printing Pricing

Pricing for screen printing is dependent upon multiple variables, so you can’t expect to get an exact estimate unless you provide the following details. Continue reading